Creating a Concept Marketing Communication in International Business-to-Business Market

Autor:	Devic, Zeljko, Curcic, Nikola, Radivojevic, Nikola
Jazyk:	maďarština
Rok vydání:	2014
Předmět:	global promotional concept marketing communications International Relations/Trade international business-to-business market
DOI:	10.22004/ag.econ.289183
Popis:	Interorganizational nature and global character of business-to-business market have given marketing communications significant role in linking industrial companies with international organizational buyers. This paper is devoted to the formulation of the global communication concept in this area. The authors specifically discuss international communications strategy in business-to-business market, as well as organization and instruments of global promotional mix with an emphasis on their effective synchronizing.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::e222f874214844823a956640d381af24 Zobrazit plný text záznamu