FRANCHISING AS A MODEL OF SMALL AND MEDIUM BUSINESS DEVELOPMENT

Autor: O. Mykytiuk, K. Petrenko, E. Myronkina
Rok vydání: 2022
Zdroj: InterConf. :39-44
ISSN: 2709-4685
DOI: 10.51582/interconf.19-20.02.2022.004
Popis: An article considers franchising as a model of small and medium business development in Ukraine. The advantages and disadvantages of franchising for business, their impact on the development of small and medium-sized enterprises are disclosed.
Databáze: OpenAIRE