Internet technologies of advertising communications of the company (on the example of Antey Group LLC)
| Jazyk: | ruština |
|---|---|
| Rok vydání: | 2022 |
| Předmět: |
social networks
targeted advertising ÑекламнÑй поÑÑ ÑаÑгеÑиÑÐ¾Ð²Ð°Ð½Ð½Ð°Ñ Ñеклама furniture production ÑоÑиалÑнÑе ÑеÑи image advertising publications пÑбликаÑии Ð¸Ð¼Ð¸Ð´Ð¶ÐµÐ²Ð°Ñ Ñеклама мебелÑное пÑоизводÑÑво advertising post |
| DOI: | 10.18720/spbpu/3/2022/vr/vr21-5909 |
| Popis: | РабоÑа поÑвÑÑена ÑазÑабоÑке Ñекламной кампании Ð´Ð»Ñ Ð¼ÐµÐ±ÐµÐ»Ñного пÑоизводÑÑва "ФавоÑиÑ", в каÑеÑÑве главного инÑÑÑÑменÑа Ð´Ð»Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ Ð±Ñла вÑбÑана ÑоÑиалÑÐ½Ð°Ñ ÑеÑÑ "ÐконÑакÑе". ÐÑл Ñделан анализ аÑдиÑоÑии, конкÑÑенÑнÑй анализ и SWOT-анализ Ð´Ð»Ñ Ð²ÑÑÐ²Ð»ÐµÐ½Ð¸Ñ Ð¿Ñоблем компании. The work is devoted to the development of an advertising campaign for the furniture production "Favorite", the social network "Vkontakte" was chosen as the main tool for promotion. Audience analysis, competitive analysis and SWOT analysis were done to identify the problems of the company. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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