The role of digital influencers on the intention to purchase fashion products

Autor:	Anabela de Figueiredo Marcos, Joana Leal Bras
Rok vydání:	2022
Zdroj:	2022 17th Iberian Conference on Information Systems and Technologies (CISTI).
DOI:	10.23919/cisti54924.2022.9820300
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::e1c8833ebb520ff642e86df1b5719024 https://doi.org/10.23919/cisti54924.2022.9820300 Zobrazit plný text záznamu