Moderating Effects of Customer Lifetime Value and Referral Value on Customer Service of Frontline Employees for Customer and Organizational Satisfaction: A Comparative Analysis
| Autor: | Gagnon Gagnon, Dhameeth Dhameeth, Shannon Shannon, Dissanayake Dissanayake |
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| Rok vydání: | 2020 |
| Předmět: | |
| Zdroj: | Journal of Marketing Management (JMM). 8 |
| ISSN: | 2333-6099 2333-6080 |
| DOI: | 10.15640/jmm.v8n2a6 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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