| Popis: |
Faced with dwindling resources and the challenge of climate change, companies are seeking to improve production (organic products, local products) while consuming less (elimination of outer packaging, lower volumes, etc.). In this context, the reduction of waste and in particular the fight against food wastage has become a major issue for society, and various actions have recently been taken. Parfitt et al. (2010) define food waste as losses recorded at the end of the food chain, by distributors and consumers, a situation that calls for voluntary action by these actors. Research on food waste shows that there is often a gap between the good intentions of consumers and their actual behavior (Carrington et al. 2010; Sempels 2009). Hence the present study aims to better understand the mechanisms underlying these behaviors and to answer the following question: what representations do consumers have regarding food waste and how do these representations influence their behavior? |
