Editorial: Can brand leadership recover local trust and global responsibility?
Autor: | Chris Macrae, Brenda Rouse, Jack Yan, Tim Kitchin, Dannielle Blumenthal, John Caswell, Ian Ryder, Simon Anholt, Thomas Power, Malcolm McQuarrie, Michael Willmott, Andrew Abel, Steve Hilton, Ron Irwin, Nigel Middlemiss, Arlo Brady |
---|---|
Rok vydání: | 2003 |
Předmět: | |
Zdroj: | Journal of Brand Management. 10:268-278 |
ISSN: | 1479-1803 1350-231X |
Databáze: | OpenAIRE |
Externí odkaz: |