A Customer’s Perspective of Green Banking: A Case Study of Commercial Banks in Mauritius

Autor:	Nalina Munusami, Neeveditah Pariag-Maraye, Karishma Ansaram
Rok vydání:	2017
Předmět:	Mobile banking business.industry 05 social sciences Perspective (graphical) Sample (statistics) Commerce 0502 economics and business Retail banking Corporate social responsibility 050211 marketing The Internet Marketing business 050203 business & management
Zdroj:	Theoretical Economics Letters. :1975-1985
ISSN:	2162-2086 2162-2078
DOI:	10.4236/tel.2017.77134
Popis:	The objective of this research is to gauge the level of customers’ awareness on Green Banking products and services by commercial banks in Mauritius. Additionally, this research investigates the opinion of customers as regards to Green Banking concept and evaluates the influence of the Green Banking initiatives adopted internationally on Mauritian customers. The primary data was collected through a sample of 200 questionnaires from customers and using SPSS software to generate the descriptive results. From the mean analysis obtained for influence of Green Banking products and services on bank customers, it can be noticed that advertising for e-statements, internet banking, and mobile banking amongst others was not influenced greatly by respondents. However, the majority of the respondents rated positively to the efficiency of green projects/CSR that is implemented by green banks in Mauritius. It can also be noted that most of the respondents make use of e-statements with a mean score of 3.53 followed by the use of internet banking and mobile banking with higher mean scores.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::e185b77fbf30f2c5313caee48a2896ea https://doi.org/10.4236/tel.2017.77134 Zobrazit plný text záznamu