Balancing Marketing Education and Information Technology: Matching Needs or Needing a Better Match?
| Autor: | L. M. Hunt, Philip J. Kitchen, Lynne Eagle |
|---|---|
| Rok vydání: | 2004 |
| Předmět: |
Marketing
Knowledge management business.industry Emerging technologies Business education Teaching method 05 social sciences Educational technology 050301 education Information technology Context (language use) Education 0502 economics and business ComputingMilieux_COMPUTERSANDEDUCATION Technology integration 050211 marketing business Marketing research 0503 education |
| Zdroj: | Journal of Marketing Education. 26:75-88 |
| ISSN: | 1552-6550 0273-4753 |
| DOI: | 10.1177/0273475303262350 |
| Popis: | The use of new information technology in marketing education has been widely, and often uncritically, accepted as both inevitable and beneficial with little in-depth analysis of this phenomenon, which is both a new mode of teaching (and learning) and a competency domain in its own right. This article examines both the potential advantages and dangers of information technology in the context of creating knowledge workers for the marketing industry. Research findings are presented to illustrate that students have distinctively different learning profiles and experiences, and these affect how students respond to traditional and new technological modes of teaching. The authors suggest that acceptance of new technologies in education by students will rely heavily on the ability of educational institutions to manage the change process. |
| Databáze: | OpenAIRE |
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