Curiosity and Its Implications for Consumer Behavior

Autor:	Bowen Ruan, Christopher K. Hsee
Rok vydání:	2020
Předmět:	Cost–benefit analysis Information seeking media_common.quotation_subject Information gap Curiosity Marketing Psychology Consumer behaviour media_common
DOI:	10.1108/s1548-643520200000017017
Popis:	This chapter reviews and integrates recent research on curiosity. We discuss potential costs and benefits of curiosity, both hedonic and motivational. In particular, we examine the Pandora effect, the teasing effect, and the motivating-uncertainty effect.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::e148f1521ac40ed5c2a01f2f2bb49784 https://doi.org/10.1108/s1548-643520200000017017 Zobrazit plný text záznamu