Aspects of manufacturing strategy
| Autor: | G. R. Greenhalgh, R. M. Kerr |
|---|---|
| Rok vydání: | 1991 |
| Předmět: |
Process management
Strategy and Management Technology strategy ComputerApplications_COMPUTERSINOTHERSYSTEMS Management Science and Operations Research Industrial and Manufacturing Engineering Computer Science Applications Manufacturing strategy Strategy implementation Product (business) Business objectives Computer-integrated manufacturing Market segmentation Business Marketing |
| Zdroj: | Production Planning & Control. 2:194-206 |
| ISSN: | 1366-5871 0953-7287 |
| DOI: | 10.1080/09537289108919347 |
| Popis: | It is becoming increasingly important for manufacturing organizations to articulate clear and coherent manufacturing strategies that support their long term business objectives. In particular, manufacturing strategy should take conscious account of the competitive posture adopted by the organization in each of the product/market segments in which it has decided to participate. This paper discusses the various ways in which a systemic manufacturing strategy can contribute to an organization's competitiveness, and the processes by which such a strategy can be developed. Some important and often neglected issues concerning the development of the individual components of a manufacturing strategy are examined and the problems and issues of strategy implementation are discussed. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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