How fashion cewebrity influences customer engagement behavior in emerging economy? Social network influence as moderator
| Autor: | Ali Raza, Muhammad Ishtiaq Ishaq, Ayesha Khan, Rehan Ahmad, Narjes Haj Salem |
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| Rok vydání: | 2023 |
| Předmět: | |
| Zdroj: | Journal of Retailing and Consumer Services. 74:103392 |
| ISSN: | 0969-6989 |
| DOI: | 10.1016/j.jretconser.2023.103392 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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