Clustering the Consumers According to Their Environmental Concern: A Study In the Turkish Market

Autor:	Caner Giray, Filiz Bozkurt, Ahu Ergen
Rok vydání:	2014
Předmět:	Consumption (economics) Green marketing Turkish language Advertising Environmental pollution Business Marketing Cluster analysis Natural resource language.human_language
Zdroj:	International Business & Economics Research Journal (IBER). 13:1353
ISSN:	2157-9393 1535-0754
DOI:	10.19030/iber.v13i6.8924
Popis:	The consumption of natural resources and environmental pollution is still one of our planets most serious problems. Accordingly, the number of consumers who are worried about diminishing natural resources is increasing rapidly. Knowing more about these consumers will give companies the opportunity to define their strategies appropriately. The objective of this study is to profile consumers regarding environmental concern and green buying behavior. Three distinct clusters are identified and they are labelled as highly environmentally-concerned seniors, least environmentally-concerned youngsters, and moderately environmentally-concerned middle aged. The study is significant because it offers insights for marketers and academicians who are interested in green marketing.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::e13053019ac1024029be1d3cafeb0d4b https://doi.org/10.19030/iber.v13i6.8924 Zobrazit plný text záznamu