Key elements for implementing a strategic sustainability perspective in the product innovation process

Autor: Pia Lindahl, Anthony Thompson, Sophie Hallstedt
Rok vydání: 2013
Předmět:
Zdroj: Journal of Cleaner Production. 51:277-288
ISSN: 0959-6526
DOI: 10.1016/j.jclepro.2013.01.043
Popis: This article aims to present identified key elements for successful implementation of a strategic sustainability perspective in the early phases of the product innovation process. In-depth interview studies were conducted in six companies within the same corporate group. These, together with a review of literature, previous research and company documents, were a foundation for evaluating if and how a strategic sustainability perspective has been successfully implemented on a day-to-day basis in the product innovation processes of the studied companies. The results are divided into strengths and challenges of the companies with regard to implementing a strategic sustainability perspective in the product innovation process. From this research, eight key elements for successful implementation of a strategic sustainability perspective have been identified. These elements are divided into four categories: organization, internal processes, roles, and tools. It is posited that incorporating these key elements into product innovation processes will encourage a company to have a strategic sustainability perspective, which will support the company's long-term success.
Databáze: OpenAIRE