Identification of Customer Loyalty Determinants in Service Industry
| Autor: | Maat Pono, Otto Randa Payangan, Lee Cheng Wen, Saul Ronald Jacob Saleky, Jusni |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
Service quality
business.industry media_common.quotation_subject Context (language use) 030204 cardiovascular system & hematology Competitive advantage Loyalty business model 03 medical and health sciences 0302 clinical medicine 030220 oncology & carcinogenesis Loyalty Brand equity Marketing Market share business Tertiary sector of the economy media_common |
| Zdroj: | Journal of Business and Management Sciences. 6:171-178 |
| ISSN: | 2333-4495 |
| DOI: | 10.12691/jbms-6-4-5 |
| Popis: | In the context of an increasingly competitive industry, customer loyalty is seen as a key factor in winning company. Forming a loyal customer is an important thing for company management. This article is a literature review of the factors that are the determinants of customer loyalty in the service industry. Through this article, the authors attempt to identify the various factors that are determinants of customer market share and to develop a sustainable competitive advantage. Customer’s loyalty is one key to the success in the service industry. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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