Using competing models to evaluate the role of environmental pressures in ecommerce adoption by small and medium sized travel agents in a developing country
| Autor: | Wai Mun Lim, Phil Megicks, Mohamed Abou-Shouk |
|---|---|
| Rok vydání: | 2016 |
| Předmět: |
business.industry
Strategy and Management 05 social sciences Public policy Questionnaire Developing country Transportation E-commerce Development Affect (psychology) Key factors Conceptual framework Tourism Leisure and Hospitality Management 0502 economics and business Technology acceptance model Marketing business 050203 business & management 050212 sport leisure & tourism Industrial organization |
| Zdroj: | Tourism Management. 52:327-339 |
| ISSN: | 0261-5177 |
| Popis: | This study investigates the factors that influence e-commerce adoption in SME travel agents in a developing country. The research is based upon a questionnaire survey of travel agents in Egypt and employs advanced statistical techniques to test a conceptual framework that extends the technology acceptance model. Using competing models the study examines the relationship between e-commerce adoption, perceived benefits, perceived barriers and environmental pressures. The results indicate that environmental pressures significantly affect the perceived benefits and barriers of e-commerce adoption, in addition to having an indirect effect on adoption behaviour. Insights are provided into the nature of relationships between the key factors that determine e-commerce adoption and the extent to which they can be used to develop effective strategies for SME travel agent re-intermediation in the global travel market. Implications are identified for practice and government policy in relation to the use of e-commerce in SME travel businesses in developing countries. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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