Digital Transformation Through the Lens of Digital Data Handling: An Exploratory Analysis of Agri-Food SMEs
| Autor: | Moreno Frau, Ludovica Moi, Francesca Cabiddu |
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| Rok vydání: | 2022 |
| Předmět: | |
| Zdroj: | Journal of Small Business Strategy. 32 |
| ISSN: | 2380-1751 1081-8510 |
| DOI: | 10.53703/001c.34642 |
| Popis: | This study aims to explore digital transformation and the level of sophistication in the digital data handling strategy by agri-food small and medium-sized enterprises (SMEs). By developing an exploratory multiple-case study that involves fourteen food processing SMEs, this paper identifies a data processing flow made up of the following phases: data generation, data acquisition, data storage, data analysis, and data exploitation. In addition, it shows how data processing flow may occur in a number of ways, thereby classifying the agri-food SMEs’ digital transformation as paper master, digital wannabe, and digital champion. Hence, the article contributes to providing the conceptualization of a data processing flow, which includes the progressive stages in data management identified across firms by proposing a data handling strategy framework. Such a framework offers a snapshot of firms at various levels of digitization in their handling of various kinds of data, thus clarifying how the strategies of data processing flow occur. |
| Databáze: | OpenAIRE |
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