Innovation orientation and long-term performance: The mediating role of market perception capability
| Autor: | Dolores Garzón, Antonia Mohedano-Suanes, María-Ángeles Revilla-Camacho |
|---|---|
| Rok vydání: | 2021 |
| Předmět: |
Entrepreneurship
media_common.quotation_subject 05 social sciences Perspective (graphical) Contrast (statistics) Sample (statistics) Management Information Systems Term (time) Orientation (mental) Management of Technology and Innovation Perception 0502 economics and business 050211 marketing Business 050203 business & management Industrial organization media_common |
| Zdroj: | International Entrepreneurship and Management Journal. 17:741-757 |
| ISSN: | 1555-1938 1554-7191 |
| DOI: | 10.1007/s11365-020-00736-0 |
| Popis: | This paper examines the relationship between the orientation towards innovation of SMEs and long-term performance, considering market perception capability as a mediating variable. This research topic is important because it can provide a better understanding of the relationship between innovation orientation and performance, since most of the previous papers that have analyzed this relationship have done so from a short-term perspective. But the effect of innovation orientation on performance may not be immediate and short-term, but long-term, and may be influenced by the company’s ability to develop marketing capabilities. A sample of 77 independent hotels is taken for empirical contrast and a system of structural equations is modelled using the Partial Least Squares (PLS) technique. The results show that the company’s capacity to understand the market in which it operates functions as a mechanism that intervenes in the relationship between innovation orientation and long-term result, with a mediating effect that explains the positive effect of innovation orientation on the long-term results. |
| Databáze: | OpenAIRE |
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