Consumer receptiveness to international retail expansion: a cross-cultural study of perceptions of social and economic influence of foreign retailers

Autor:	Karen H. Hyllegard, Miguel Angel Gómez Borja, Alejandro Mollá Descals, Molly Eckman, Sema Sakarya
Rok vydání:	2015
Předmět:	Marketing Economics and Econometrics business.industry media_common.quotation_subject Distribution management system Advertising Clothing Metropolitan area Domestic market Internationalization Work (electrical) Perception Cross-cultural Business Business and International Management media_common
Zdroj:	The International Review of Retail, Distribution and Consumer Research. 25:260-275
ISSN:	1466-4402 0959-3969
DOI:	10.1080/09593969.2015.1013487
Popis:	Guided by the work of Samiee (1993. Journal of Business Research, 27 (2): 103–129), Sakarya, Eckman, and Hyllegard (2007. International Marketing Review, 24 (2): 208–238), and Alexander et al. (2010. International Journal of Retail & Distribution Management, 38 (3): 160–172), a cross-cultural analysis was undertaken to examine consumer receptiveness to domestic market entry by foreign apparel specialty retailers. More specifically, this study explored differences in consumers' perceptions of the influence of foreign apparel specialty retailers on social, cultural, and economic development across three countries: Spain, Turkey, and the USA. Consumer receptiveness was measured as beliefs about the social and economic influence of foreign retailers and perceptions of retailers' brand characteristics and offerings. An intercept survey of 1233 apparel shoppers was conducted in major metropolitan shopping areas in all three countries. MANOVA revealed that Spanish consumers were least concerned about urban growt...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::dfd163d31b9f8487a7f46eefb0dfff04 https://doi.org/10.1080/09593969.2015.1013487 Zobrazit plný text záznamu