Data to Knowledge to Results: Building an Analytic Capability

Autor:	Alvin L. Jacobson, Jeanne G. Harris, Thomas H. Davenport, David W. De Long
Rok vydání:	2001
Předmět:	Resource (project management) Knowledge management business.industry Strategy and Management Critical success factor Marketing business
Zdroj:	California Management Review. 43:117-138
ISSN:	2162-8564 0008-1256
DOI:	10.2307/41166078
Popis:	Data remains one of our most abundant yet under-utilized resources. This article provides a holistic framework that will help companies maximize this resource. It outlines the elements necessary to transform data into knowledge and then into business results. Managers must understand that human elements—strategy, skills, culture—need to be attended to in addition to technology. This article examines the experiences of over 20 companies that were successful in their data-to-knowledge efforts. It identifies the critical success factors that must be present in any data-toknowledge initiative and offers advice for companies seeking to build a robust analytic capability.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::dfc29df64b6935aebc37ed8415329c78 https://doi.org/10.2307/41166078 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
Nepřihlášeným uživatelům se plný text nezobrazuje	K zobrazení výsledku je třeba se přihlásit.