The influence of Typicality and Harmony of Product Design on Consumer’s Responses

Autor:	Minjung Jang, Youngshin Sung, Jungsuk Kang
Rok vydání:	2014
Předmět:	Communication Harmony (color) Product design business.industry business Psychology Social psychology
Zdroj:	The Korean Journal of Consumer and Advertising Psychology. 15:383-408
ISSN:	1229-8778
DOI:	10.21074/kjlcap.2014.15.3.383
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::dfb2e79936cf7e76d372c941f78fddf9 https://doi.org/10.21074/kjlcap.2014.15.3.383 Zobrazit plný text záznamu