Religiosity as Moderating Variable between the Relationships of Attitude towards Celebrity Endorsement of Hijab Advertisement on TV and Purchase Intention
| Autor: | Abdul Mua’ti, Ibrahim Oyewole Moses, Hamisah Hasan, Tham Jen Sern, Wan Anita Binti Wan Abas |
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| Rok vydání: | 2021 |
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| Zdroj: | The International Journal of Humanities & Social Studies. 9 |
| ISSN: | 2321-9203 |
| DOI: | 10.24940/theijhss/2021/v9/i1/hs2101-029 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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