On the relationship between brand scandal and consumer attitudes: A literature review and research agenda

Autor:	Sunaina Kapoor, Saikat Banerjee
Rok vydání:	2020
Předmět:	Marketing Economics and Econometrics Public Health Environmental and Occupational Health Business Applied Psychology
Zdroj:	International Journal of Consumer Studies. 45:1047-1078
ISSN:	1470-6431 1470-6423
DOI:	10.1111/ijcs.12633
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::df77aca1b1e80ff5cca2a9e022ae9ebe https://doi.org/10.1111/ijcs.12633 Zobrazit plný text záznamu Plný text