Revenue optimization strategy through digitizing retribution parking in Kota Batu

Autor:	Muhammad Sri Wahyudi Suliswanto, Setyo Wahyu Sulistyono, Parama Kartika Dewa, Sonny Santosa, Chahayu Astina
Rok vydání:	2021
Předmět:	Transport engineering Economics and Econometrics Retributive justice Revenue management Upgrade Strategy and Management Revenue Revenue optimization Business Business and International Management Discount points Finance
Zdroj:	Journal of Revenue and Pricing Management. 21:455-461
ISSN:	1477-657X 1476-6930
DOI:	10.1057/s41272-021-00333-y
Popis:	This study analyzes the right strategy to increase local revenue in Batu City, especially optimizing revenue by digitizing parking fees. This study used a mixed-method (quantitative and qualitative) approach. The parking potential in Batu City in one year can reach Rp. 6,266,646,500—from a parking point that can accommodate 1780 motorbikes (R2) and 257 cars (R4). The business center accounted for the largest parking fee revenue with the amount of Rp. 3,371,111,600. Parking efforts must be optimized with standardized parking rates and upgrade parking attendants in parking withdrawal methods.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::df27a6e671659baa9a3a20e33cb9faf7 https://doi.org/10.1057/s41272-021-00333-y Zobrazit plný text záznamu Full text from SpringerLink