ANTECEDENTS OF CUSTOMER SATISFACTION AND BRAND LOYALTY OF SMARTPHONES AMONG GENERATION Y STUDENTS

Autor:	Nkosinamandla Shezi, Ephrem Habtemichael Redda
Rok vydání:	2019
Předmět:	Generation y Organizational Behavior and Human Resource Management Strategy and Management Advertising Customer satisfaction Business and International Management Psychology Brand loyalty
Zdroj:	Polish Journal of Management Studies. 20:441-453
ISSN:	2081-7452
DOI:	10.17512/pjms.2019.20.2.37
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::deeba6521bd3113a3c7831e6f4fbbf70 https://doi.org/10.17512/pjms.2019.20.2.37 Zobrazit plný text záznamu Plný text ve formátu PDF