Consumer-citizens mobilizing social capital following a natural disaster: effects on well-being
| Autor: | Janet R. McColl-Kennedy, Leonard V. Coote, Lilliemay Cheung |
|---|---|
| Rok vydání: | 2017 |
| Předmět: |
Marketing
Community resilience Public economics business.industry media_common.quotation_subject 05 social sciences Environmental resource management Context (language use) Social engagement Social learning 0502 economics and business Economics 050211 marketing Psychological resilience business Natural disaster Social network analysis 050203 business & management media_common Social capital |
| Zdroj: | Journal of Services Marketing. 31:438-451 |
| ISSN: | 0887-6045 |
| DOI: | 10.1108/jsm-05-2016-0192 |
| Popis: | Purpose This paper aims to demonstrate how vulnerable consumer-citizens mobilize social capital following a natural disaster, showing how different forms of social capital contribute to well-being and resilience. Design/methodology/approach An embedded case study design comparing three different social networks is employed. Findings Understanding the active role consumer-citizens play in provisioning within social networks provides a deeper understanding of the important mechanisms that explain how different forms of social capital contribute to well-being. The three identified networks demonstrate different structural signatures composed of differing forms of social capital that arise following a natural disaster. Research limitations/implications Drawing on social capital theory, this study contributes to advancing transformative service research, providing implications for both theory and practice. Originality/value This study is one of the first to empirically compare networks in a natural disaster context, demonstrating the effects of bonding, bridging and linking social capital on well-being and community resilience. This study shows how social network analysis can be used to model network processes and mechanisms. Findings highlight the important role of social provisioning to vulnerable consumer-citizens as an alternate form of consumption. |
| Databáze: | OpenAIRE |
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