Provisioning of ad-supported cloud services: The role of competition
| Autor: | Vijay G. Subramanian, Jayakrishnan Nair, Adam Wierman |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
021103 operations research
Computer Networks and Communications business.industry 0211 other engineering and technologies Provisioning Cloud computing 02 engineering and technology Service provider 01 natural sciences Capacity provisioning Competition (economics) 010104 statistics & probability Hardware and Architecture Modeling and Simulation Business 0101 mathematics Monopoly Software Industrial organization |
| Zdroj: | Performance Evaluation. 120:36-48 |
| ISSN: | 0166-5316 |
| DOI: | 10.1016/j.peva.2018.01.001 |
| Popis: | Motivated by cloud services, we consider the interplay of network effects, congestion, and competition in ad-supported services. We study the strategic interactions between competing service providers and a user base, modeling congestion sensitivity and two forms of positive network effects: network effects that are either “firm-specific” or “industry-wide.” Our analysis reveals that users are generally no better off due to the competition in a marketplace of ad-supported services. Further, our analysis highlights an important contrast between firm-specific and industry-wide network effects: Firms can coexist in a marketplace with industry-wide network effects, but near-monopolies tend to emerge in marketplaces with firm-specific network effects. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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