| Popis: |
The purpose of this article is to present traditional and modern marketing approach. In the course of this study will address issues related to the evolution of the concept of marketing. In addition, they will be discussed communication and information technologies in marketing in relation to scenes of the traditional and the modern. The comparison of the two approaches and their evolution over the years. The role of the Internet, which is so important from the point of view of modern marketing, is discussed in detail. The forecast will be, most likely in the next few years to meet, according to the author of this work. |
