| Popis: |
This chapter considers the concept of distinctiveness in public service broadcasting. The notion of distinctiveness is relatively new in regulatory terms. The words ‘distinctive’ or ‘distinctiveness’ do not appear at all in the 2007 Charter and only once (requiring the BBC to enrich ‘the cultural life of the UK through creative excellence in distinctive and original content’) in the accompanying Agreement. Distinctiveness can be taken to mean original rather than imitative, foregrounding quality and public value, antipopulist, and different from other channels' programming. Hence, although these might all be worthy aspirations for a public service broadcaster, it appears that distinctiveness is a rather elastic term and at times a contradictory one. |
