Content Niching of AM/FM Vs. Digital-Only Audio Media in Pakistan: An Empirical Analysis of Competitive Distinctiveness in the Content Available on Websites

Autor:	Barira Bakhtawar, Faiza Latif, Paul Clemens Murschetz, Asifa Kamal
Rok vydání:	2022
Předmět:	Strategy and Management Communication
Zdroj:	International Journal on Media Management. 24:251-274
ISSN:	1424-1250 1424-1277
DOI:	10.1080/14241277.2023.2183501
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::de1d2bcf69edc69217c925c55d3bd4cb https://doi.org/10.1080/14241277.2023.2183501 Zobrazit plný text záznamu