Measuring Rural Tourism Value for Money: The Experience Economy of Leisure Agriculture in Central Taiwan

Autor:	Biing-Wen Huang, Yu-Chen Yang
Rok vydání:	2011
Předmět:	business.industry media_common.quotation_subject Rural tourism Escapism Agriculture Value for money Perception Economics Experience economy Customer satisfaction Classical economics Marketing business Tourism media_common
Zdroj:	2011 International Conference on Management and Service Science.
DOI:	10.1109/icmss.2011.5999233
Popis:	In the rural tourism and agricultural development, the experience economy activities of leisure agriculture have played an important role. This study applies the concept of experience economy to analyze those factors affecting the evaluation of "value for money". The empirical results show that the higher receptions of escapism and esthetics have significant perceptions. This implies that the operators of leisure agriculture might have to pay attention to the tourists' evaluation of "value for money", besides improving the tourists' satisfaction.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::de0b829604cff608eaa59df35ffa9531 https://doi.org/10.1109/icmss.2011.5999233 Zobrazit plný text záznamu