La Relation entre l’Identité de la Marque et la Fidélité des Clients : Test et Validation Empirique = The Relationship between Brand Identity and Customer Loyalty : Test and Empirical Validation = العلاقة بين هوية العلامة التجارية ووفاء الزبائن : اختبار ومصادقة تجريبية

Autor:	Benallel Guerriche, Sidi Mohammed Benachenhou
Rok vydání:	2017
Předmět:	Brand identity Psychology Relation (history of concept) Social psychology Loyalty business model Test (assessment)
Zdroj:	Journal of Economic and Financial Research. 4:862-881
ISSN:	2588-1574 2352-9822
DOI:	10.12816/0050871
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::de03bd140112f2cf63cdbcb4fce12d92 https://doi.org/10.12816/0050871 Zobrazit plný text záznamu