| Popis: |
This chapter examines the preparation and execution of crowdfunding campaigns as processes that can transform cross-functional organizational teams’ collaborative approaches. The study of these processes in such campaigns remains underdeveloped; therefore, this study investigated the preparation and execution processes as organizational actors assemble to crowdfund. Drawing on a trust perspective, the investigation focused on two museum organizational teams’ performances. The findings illustrate the strategies cross-functional teams employ to create a trusting environment involving multiple stakeholders. In the case studies, an early state of uncertainty preceded stakeholders’ induction during the project initiation. This phase included a process of knowledge-sharing and trust development, with parties moving towards preliminary agreements. The findings demonstrate that as knowledge and competence are consolidated, synchronized team efforts reinforced the initial agreements through underexplored social-relational synergies. The process also requires the management of internal stakeholders’ diverse ideologies, competencies, and expectations in this context. These findings provide an understanding of the dimensions underpinning adaptation and integration synergies towards a holistic organizational adoption of innovative funding methods. Further insights highlight the significance of knowledge exchange and communication across diverse departments and stakeholders throughout the preparation and execution of crowdfunding campaigns. |
