The effects of corporate social responsibility on corporate reputation and firm financial performance: Moderating role of responsible leadership

Autor: Ghulam Hussain, Muhammad Amir Rashid, Muzhar Javed, Hafiz Yasir Ali
Rok vydání: 2019
Předmět:
Zdroj: Corporate Social Responsibility and Environmental Management. 27:1395-1409
ISSN: 1535-3966
1535-3958
DOI: 10.1002/csr.1892
Popis: Drawing on stakeholder theory and contingency theory, this study examines the effects of Corporate Social Responsibility (CSR) on corporate reputation and financial performance of Pakistani firms with a moderating role of responsible leadership. Perceptual data on CSR, reputation, and performance were collected from 224 senior‐level Pakistani managers through a questionnaire survey. Structural equation modeling was used to analyze the data. The results reveal that socially responsible initiatives for disparate stakeholders significantly and positively influence corporate reputation and financial performance. Moreover, CSR–reputation and CSR–performance direct relationships were found to be negatively moderated by responsible leadership. It suggests that when socially responsible firms have leaders with strong stakeholder values, they practice excessive CSR that hurts performance.
Databáze: OpenAIRE