The Moderation Role of AI-Enabled Service Quality on the Attitude Toward Fitness Apps

Autor:	Hsiao-Ting Tseng, Chia-Lun Lo, Chun-Chih Chen
Rok vydání:	2023
Předmět:	Information Systems and Management Strategy and Management Management Science and Operations Research Business and International Management Computer Science Applications
Zdroj:	Journal of Global Information Management. 31:1-20
ISSN:	1533-7995 1062-7375
Popis:	Artificial intelligent technology is rapidly transforming the fitness apps landscape by applying data mining technologies within given parameters. These wide-ranging AI-enabled services improve user interface and enhance customers' experience when exercising with the fitness apps. The current study integrated the four antecedents—technological functions, intrinsic information quality, perceived enjoyment, and social connection—to investigate the moderating influence of AI-enabled service quality on users' attitude toward physical activity. PLS-SEM was used to analyze and validate a sample of 170 participants. The findings posited that individuals' attitude toward physical activity is encouraged by the (1) technological functions (2) intrinsic information quality, and (3) perceived enjoyment. Further, the moderating role of AI-enabled service positively influencing the attitude toward physical activity with technological functions was also established.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::dcdf4ef3b77d24e238826d573dd55307 https://doi.org/10.4018/jgim.318694 Zobrazit plný text záznamu