The Effect of Product Sampling on Product Trial, Purchase and Conversion

Autor:	Philip Gendall, Dalton McGuinness, Stephen Mathew
Rok vydání:	1992
Předmět:	Marketing Product trial Sales promotion Communication Sampling (statistics) Advertising Product (category theory) Business
Zdroj:	International Journal of Advertising. 11:83-92
ISSN:	1759-3948 0265-0487
DOI:	10.1080/02650487.1992.11104479
Popis:	Although several claims have been made about the effectiveness of product sampling as a sales promotion technique, there is relatively little published research in support of these claims. A study ...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::dcde8a92e6be51e7a13a3ded3aabc163 https://doi.org/10.1080/02650487.1992.11104479 Zobrazit plný text záznamu