Does your demonstration tell the whole story? How a process mindset and social presence impact the effectiveness of product demonstrations

Autor:	Christine Ringler, Nancy J. Sirianni, Joann Peck, Anders Gustafsson
Rok vydání:	2023
Předmět:	Marketing Economics and Econometrics Business and International Management
Zdroj:	Journal of the Academy of Marketing Science.
ISSN:	1552-7824 0092-0703
DOI:	10.1007/s11747-023-00934-6
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::dccb15352ac30319b3ba13af568053cc https://doi.org/10.1007/s11747-023-00934-6 Zobrazit plný text záznamu Full text from SpringerLink