Autor:	Semed A. Semedov, Anastasiya G. Kurbatova
Rok vydání:	2019
Předmět:	Foreign policy Political economy Political science Key (cryptography) Target audience Nation branding Public diplomacy
Zdroj:	Russia’s Public Diplomacy ISBN: 9783030128739
DOI:	10.1007/978-3-030-12874-6_3
Popis:	The chapter deals with discovering the correlation between the country’s public diplomacy and nation branding. It covers the issues of defining the target audience, key regions and main instruments. Besides, it gives an analysis of the recent Russian efforts in nation branding and its role in achieving Russia’s foreign policy goals.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::dca892602263b016cd4f2fea33ecb27b https://doi.org/10.1007/978-3-030-12874-6_3 Zobrazit plný text záznamu