| Popis: |
Big data transform all kinds of businesses, including property management. Although the application of big data has great potential, it also presents challenges. The purpose of this paper is to investigate the big data capabilities and to identify some of the obstacles and opportunities associated with them in the context of property management. The applied approach of the research is content analysis of scientific publications, practical examples and case studies, concerning the present applications of big data in the property management sector. The findings show that big data have an increasing impact on the assessment and understanding of property markets. The study is useful for other researchers, who work in the field of big data, including property management professionals and practitioners. The main conclusion of the study is that big data provide better decision-making and greater transparency in the property management industry, ensuring a more efficient experience for both professionals and customers. |
