Clustering Shoppers by Mall Experience for Emerging Indian City

Autor:	Chandan Parsad, Sumeet Gupta, Harvinder Singh, Sanjeev Prashar, Vijay T. Sai
Rok vydání:	2016
Předmět:	050210 logistics & transportation 0502 economics and business 05 social sciences 050211 marketing Advertising Business Marketing Cluster analysis General Business Management and Accounting
Zdroj:	Asian Academy of Management Journal. 21:53-73
ISSN:	2180-4184 1394-2603
DOI:	10.21315/aamj2016.21.2.3
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::dc95d43cea1c1f59129bcbe2d292ca20 https://doi.org/10.21315/aamj2016.21.2.3 Zobrazit plný text záznamu Plný text ve formátu PDF