Stratégie des PSL et transformation de la valeur ajoutée client : une analyse par le triangle stratégique des services

Autor: Thierry Morvan, Olivier Mevel, Nélida Morvan
Rok vydání: 2015
Předmět:
Zdroj: Revue Française de Gestion Industrielle. 34:39-58
ISSN: 0242-9780
DOI: 10.53102/2015.34.04.844
Popis: PSLs have become essential players in the food industry logistics chain through their ability to offer a service formula that meets the logistics concerns of manufacturers (transport costs, traceability, supply chain performance). Also, the article addresses the issue of positioning the PSL within the strategic triangle of services to determine the strategies implemented (costs - customization - variety). Our analysis is based on an empirical study carried out at the level of a territory: Brittany. We wanted to compare the results obtained with the regions bordering Brittany: Loire Atlantique and Lower Normandy, in order to possibly bring out regional specificities with regard to the service formulas built by the PSLs.
Databáze: OpenAIRE