CONCEPTUAL FOUNDATIONS OF STRATEGIC MANAGEMENT OF A COMMERCIAL BANK

Autor: E. V. Pisareva, E. I. Shevchenko
Rok vydání: 2020
Předmět:
Zdroj: EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA. 1:95-101
ISSN: 2308-927X
2227-3891
Popis: The article discusses the conceptual foundations of the strategic management of the bank as a set of basic provisions and approaches, allowing to reveal the content of strategic processes and the essence of the enterprise. Based on the identified strategic management problems in credit organizations, recommendations were made on promoting banking services and effective interaction with customers.
Databáze: OpenAIRE