| Popis: |
With the development of the internet and digital platforms, the interest in digital platforms is increasing day by day. The selection of domains to be used in e-commerce projects is becoming more complex day by day with the increasing number of users, demands and expectations. When evaluated in terms of the formation of a brand and its advertising aspect, it is seen that valuable domains (domain name) are too important to be idle. This situation forces sector representatives to make innovations on domains. For this purpose, in the first part of the study, comprehensive topics and data such as backlink queries, spam scores and metrics on the concept of domain were examined and evaluated. In the other part of the study, a literature review on domain innovations of e-commerce companies was made and examples of innovations in this field were presented. The contribution of the study to the literature is to emphasize the defining features of the domain for the people or institutions that create, develop or will develop the infrastructure of e-commerce projects and to point out the not very common and unknown domain innovations. According to the results obtained from here, it is seen that individuals or institutions should not stay out of the digital world, follow the developments and prefer domains that are as short as possible, catchy, readable as they are written, and do not exceed two or three syllables at most. In addition, it will help to prevent problems that may be encountered later, for all users who need domain names in e-commerce projects, taking brand registrations, product design patents, and entering the e-commerce sector, taking into account the relevant brand class codes regarding the preferred domain. It is envisaged that in the future, artificial intelligence systems can be created that can detect and produce domains suitable for needs by developing algorithms that generate smart domains to be used in e-commerce projects, directing and following processes, providing feedback, and designing systems that give warnings. At this stage, for algorithms and systems that can be developed in the future, issues such as "metrics, the functioning of trade sites and ICANN Institution, things to consider in e-commerce sales and post-sales, legal issues in the recent past", which are discussed in this study, are a resource for researchers in solving processes and returns. capable of creating. |
