Factors determining export performance: a comparative study of three industrial sectors

Autor:	Wafa Battikh Boubakri, Afef Ben Youssef Zghidi, Imed Zaiem
Rok vydání:	2013
Předmět:	Identification (information) Exchange rate Empirical research Sample (statistics) Business Possession (law) Marketing Export performance Affect (psychology) Marketing mix Industrial organization
Zdroj:	International Journal of Business Competition and Growth. 3:43
ISSN:	2042-3853 2042-3845
Popis:	This article aims at testing the impact of the firm characteristics, the perception of stimuli and the adaptation of the marketing mix strategy on export performance. The empirical study was applied to a sample of 120 companies and was based on a comparison between three major sectors in the Tunisian industry. Our results show that the business segment, the number of countries served and the adaptation of the export marketing mix strategy affect the performance of the exporting firms. However, out of 20 export stimuli, only four have a positive effect on export performance. These stimuli are: existence of special managerial interest, identification of better opportunities abroad, possession of exclusive information on foreign markets and favourable exchange rate.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::db9f642bad8cc0f5b8e9a324c54cadca https://doi.org/10.1504/ijbcg.2013.051649 Zobrazit plný text záznamu