The Impact of Media Globalization of English Football: The Kuwaiti Experience

Autor:	Ali A. Dashti, Richard Haynes, Husain A. Murad
Rok vydání:	2022
Předmět:	Tourism Leisure and Hospitality Management Communication Business and International Management
Zdroj:	International Journal of Sport Communication. 15:158-166
ISSN:	1936-3907 1936-3915
DOI:	10.1123/ijsc.2022-0025
Popis:	The new technologies of broadcasting, sports coverage, sports casters, and sports analysis, especially in Europe, have attracted many local sports players and fans to enjoy and imitate famed European players. The globalization of football (soccer) has affected sports culture in Kuwait. In-depth interviews with 17 interviewees including sports academics, experts, practitioners, coaches, sports players, fans, and sports reporters revealed that the English Premier League not only entertained the fans in Kuwait but also affected their popular culture behavior and local football league performance and attendance. The English Premier League also affected fandom lifestyle and expenditure through expensive sports subscriptions or even traveling to Europe to attend football matches.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::db89c61a56ab1ce286ca438eac8a92c6 https://doi.org/10.1123/ijsc.2022-0025 Zobrazit plný text záznamu