Balkanization and pauperization: Analysis of media capture of public service broadcasters in the Western Balkans
| Autor: | Marko Milosavljević, Melita Poler |
|---|---|
| Rok vydání: | 2017 |
| Předmět: |
Communication
Public broadcasting 05 social sciences Perspective (graphical) 050801 communication & media studies Public administration Commercialization 0506 political science Politics 0508 media and communications Arts and Humanities (miscellaneous) Market forces Law Political science 050602 political science & public administration Public service |
| Zdroj: | Journalism. 19:1149-1164 |
| ISSN: | 1741-3001 1464-8849 |
| DOI: | 10.1177/1464884917724629 |
| Popis: | This article provides an in-depth analysis of public service broadcasters in seven countries of the Western Balkans from the perspective of capture by political and market forces. A lack of editorial independence, reflected in politically biased, pro-government news content, is the main problem of public service broadcasting in the region. Another factor is the commercialization of programs, reflected in the neglect of public interest content in favor of entertainment formats, and the introduction of sponsored content and product placement. Financial difficulties, small fragmented markets, minor languages, weak economies, market pressures from commercial broadcasters, inefficient license fee collection, pressure and interference from political elites, as well as characteristics of local political and journalistic culture are among the reasons that public service broadcasters in these post-communist countries currently display similar characteristics. |
| Databáze: | OpenAIRE |
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