Would a 'rose' in Chinese smell as sweet?

Autor:	Nader T. Tavassoli
Rok vydání:	2007
Předmět:	Rose (mathematics) Brand names media_common.quotation_subject Economics Econometrics and Finance (miscellaneous) Business Management and Accounting (miscellaneous) Advertising Art media_common
Zdroj:	Business Strategy Review. 18:35-39
ISSN:	1467-8616 0955-6419
Popis:	Marketers must be aware of the differences inherent in processing the Chinese and English languages, asserts Nader Tavassoli, as brand names can have both intended and unintended meanings.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::db23a9b1e5b42dd164adc51d2b996f92 https://doi.org/10.1111/j.1467-8616.2007.00466.x Zobrazit plný text záznamu Plný text