New Clairvaux Vineyards: Monastic Differentiation and the California Wine Market

Autor:	Dan Parrish C.S.C., James A. Downing
Rok vydání:	2018
Předmět:	Background information Wine Craft Strategic group Business Marketing Competitive advantage Winery
Zdroj:	Management and Marketing of Wine Tourism Business ISBN: 9783319754611
DOI:	10.1007/978-3-319-75462-8_19
Popis:	This case provides an in-depth look at a winery located at a monastery. Background information is provided to identify approaches for the winery to differentiate itself and to create a sense of authenticity. The decisions for the winery are how to differentiate itself by working within a strategic group and what aspect of the winery should be used to craft authenticity. The purpose of the case is to understand the different ways wineries can gain a competitive advantage.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::db0b7e70c9a329a68b588f7e5bad36a7 https://doi.org/10.1007/978-3-319-75462-8_19 Zobrazit plný text záznamu