Consumption narratives of extended possessions and the extended self

Autor:	Phoebe Wong, Markus Vanharanta, Margaret K. Hogg
Rok vydání:	2012
Předmět:	Marketing Virtue Strategy and Management media_common.quotation_subject Self-concept Identity (social science) Context (language use) Gift giving Consumption (sociology) Narrative inquiry Narrative Sociology Social psychology media_common
Zdroj:	Journal of Marketing Management. 28:936-954
ISSN:	1472-1376 0267-257X
DOI:	10.1080/0267257x.2012.698632
Popis:	This paper investigates the nature of the boundaries between the extended self and possessions (including potentially extended possessions) in the context of gift giving for Hong Kong Chinese consumers. Our findings showed that informants narrated stories not only about the gifts that they themselves had received as being their important possessions and thus constituting part of their extended self, but they also described objects that they had given as gifts to close others as part of their own possessions. These extended possessions potentially constituted part of their own extended selves. In addition, by the virtue of their material presence, these extended possessions acted as continuous reminders of these extended selves. The extended possessions hence provided the informants with an anchoring point to increase the relatively stability of their relationships with others, thereby countering the labile nature of ever-changing identity narratives. This paper contributes to current debates conc...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::dacc58b178af58e5c67e06f12fd5cb1b https://doi.org/10.1080/0267257x.2012.698632 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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