Moderating Effect of Customer Relationship Management on the Relationship between Electronic Marketing and Effectiveness of Integrated Model of Marketing Communication

Autor:	Mohammad Eldahamsheh, Ghufran Hijjawi, Hanan Almomani, Mohammad Izzat Alhalalmeh, Sulieman Al hawary
Rok vydání:	2021
Předmět:	Information Systems and Management business.industry Management of Technology and Innovation Electronic marketing Marketing communication Business Marketing Customer relationship management Management Information Systems
Zdroj:	International Journal of Business Information Systems. 1:1
ISSN:	1746-0980 1746-0972
DOI:	10.1504/ijbis.2021.10041484
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::da96ecb0fca3d072d34bbcbddd911ee5 https://doi.org/10.1504/ijbis.2021.10041484 Zobrazit plný text záznamu